Aishwarya Tipnis Product Strategy & Marketing for consumer-tech | ISB MBA Mumbai. There’s the cultural conditioning that says women need to behave in a certain way — the minute you try to be professional and firm, people call you arrogant. I have been associated with Bonjour India since its very first edition in 2011. A conservation project is largely similar to that of a regular architectural project, though, for the former, a bit more research is required before we move to the design stage. Art was also an intrinsic part of my life; I had been drawing, painting, playing with Lego and crafting all sorts of things to keep myself occupied. I feel most at home in old neighbourhoods in any city in the world, and working with existing heritage structures was the natural choice for me, rather than starting with a blank slate. ‘It is a rare example in India where a comprehensive conservation and restoration project for an unlisted historic building has been undertaken primarily for the love of the its heritage by its own community. 10:50 - 11:15 Aishwarya Tipnis, Associate Director, Product Marketing, upGrad . Sometimes, the only way to battle a stereotype is to prove it wrong in practice. The Delhi-based founder of the eponymous Aishwarya Tipnis Architects (ATA) has devoted a large chunk of her time to restoring architectural structures that are in need of a facelift. It took me almost eight to ten years of work to demonstrate that to be a conservation architect, one first has to be a very good architect. aishwarya tipnis is a member of Vimeo, the home for high quality videos and the people who love them. Know More. MD. ADAPTIVE REUSE. Aishwarya Tipnis Founder. This may include investigations or archival research to put the project in its right context. Vernacular architecture is proof of our creative genius, and local materials, technology, climate and culture have led to built forms that are responsive and adaptable to changing needs. More than 400 products in our portfolio. The project involved the structural stabilisation of the building, facade restoration and the introduction of a pilot for a ‘smart classroom’ within the historic building,’ says Tipnis. Beauty, Lifestyle, Travel and all things in between Blogger. She has also been working to restore old Dutch buildings in Chinsurah and Chandannagore in Bengal, and is part of the UNESCO expert team on the Darjeeling Himalayan Railway World Heritage Site. There is a rural community that lives near and around the fort but it does not fall in any tourist circuit, and is not prominently showcased in any swish tourism advertisement. The battle, popularly known as The Battle of Mahidpur, was fought between the East India Company and the army of the local princes, the strong Holkar family. Is it ever easy being a woman in any field in India? The defeat of the Holkars marks in a sense the end of the Third Anglo-Maratha War and destroyed the attempts of the last Peshwa or supreme leader of the Maratha clans, Baji Rao II, to unite his kinsmen and rout the Company. I am just wrapping up the Comprehensive Conservation Management Plan for the first Industrial World Heritage Site in Asia, the Darjeeling Himalayan Railway with UNESCO and the Indian Railways. I think every space has a story to tell — the hidden clues are behind the grime and dirt and peeling plasters. Aishwarya Tipnis, the Delhi-based architect, has just picked up UNESCO awards for two of her projects. Toronto, CANADA based. 3 crores. The restoration of this haveli proved to the current residents that, with careful planning and design, it is quite possible to have a very comfortable modern home in a heritage property. Could you tell us a little about your background and training? Read more about Conservation architect Aishwarya Tipnis gets French honour on Business Standard. Aishwarya Tipnis has just saved a fort, and won an award for it. More recently, last year, she was conferred the top French cultural award — Chevalier de l’Ordre des Arts et Lettres (Knight of the Order of Arts and Letters) — for taking the lead in bringing attention to and preserving the shared built heritage of France and Chandernagore, West Bengal. Aishwarya Tipnis converted this over 150-year-old structure in Old Delhi into a 21st-century residence for the family (while they were still living in it), and the successful execution inspired other homeowners to refurbish their ancestral properties. I am encouraged by how the field of heritage conservation has grown. Driven by a deep-rooted fondness for historical structures, Aishwarya Tipnis has built a career in urban conservation and planning, consistently adding to her impressive portfolio of projects that span the country. The success comes from balancing the needs of the present with the values of the past, and that is also the trickiest part because design is always subjective. Last year, I took this association further with the ‘Know Your Indo-French Heritage’ initiative, as part of the third edition of Bonjour India. We documented each and every heritage structure belonging to the North-East Frontier Railway and have designed manuals for the heritage conservation of these assets. © Verve Magazine, 2021. How can we ensure that heritage conservation is taken seriously and implemented? But its success really lies in the fact that members of the local community, who were initially not fully aware of the significance of the fort and thereby did not value its heritage, have now become its active custodians.”. With mountain views, this accommodation offers a balcony. See the complete profile on LinkedIn and discover Aishwarya’s connections and jobs at similar companies. The material on this site may not be reproduced, distributed, It marks the site of one of the most decisive victories of the British East India Company and its army against the powerful Maratha Confederacy in 1817. Aishwarya has 1 job listed on their profile. I never give up. A nice restored building has a psychological impact on the surroundings, and the way people perceive a neighborhood. That year, the Embassy of France in India supported the first inventory of buildings of French heritage value in India. CONSULTANCY. Most of my projects started concurrently and were very different from each other, with each one being a unique learning experience. Now, how do you know where to acquire this publication Vernacular Traditions: Contemporary Architecture, By Aishwarya Tipnis Never mind, now you might not go to guide shop under the bright sunlight or evening to search the e-book Vernacular Traditions: Contemporary Architecture, By Aishwarya Tipnis … But over the last decade, there has been a positive change towards better understanding the value of the traditional. Tipnis is also the brains behind the recent first ever private restoration of a medieval Old Delhi haveli — Seth Ram Lal Khemka Haveli at Kashmere Gate. I would say that we need to be conscious practitioners who are mindful of ecology and environment, as well as the economy, when we create new buildings and habitats. India's premier luxury lifestyle women's magazine, Image Courtesy: Aishwarya Tipnis Architects, The Restored Mahidpur Fort in Madhya Pradesh, The restoration and extension of a 150-year-old colonial bungalow in Jabalpur, The Indo-French architecture, of Jora Ghat, Chandernagore, How Netflix India’s Srishti Behl Arya Keeps Audiences Hooked, Beauty With Brains: Brillare Is Paving The Path For Knowledge-Based Beauty Practices, Urban Planner Aishwarya Tipnis Is Restoring India’s Heritage Architectural Structures. Tipnis received another commendation at the UNESCO Awards that year — an Honourable Mention for her conservation strategy for The Doon School in Dehradun, Uttarakhand. What is the common Indian view on conservation and sustainability? What has proven to be an impediment? My parents were both professionals; my mother was a paediatrician and my father was an engineer, so we grew up in a liberal and encouraging environment. The Delhi-based architect who runs her own eponymous architecture firm has won awards for two of her projects from UNESCO (United Nations Educational, Scientific and Cultural Organisation). Here is why she is a name to watch out for in global conservation. I’ve also worked on the Rewari Steam Centre and Bandra Station for the Indian Railways. “How to stand out during the pandemic” — is a topic being covered with great fervor by outplacement agencies, professional influencers, and several others in … It remains a dream to be treated without any gender bias and as a professional, and beyond caste, creed, race and religion, given our current context. This project is a collaboration between conservation architect and UNESCO awardee Aishwarya Tipnis, Institut Francais of Chandernagore and the French consulate. According to Narayan, the exhibition is built around conservation activist Aishwarya Tipnis, who made the first attempt to map French inspiration in Indian architecture. Just like you would go to a cardiologist, not a general practitioner, for your heart problems, you should ideally go to a conservation architect for the health of your heritage building. Architecture isn’t just about fancy new buildings anymore; it is about solving social and cultural problems. Aishwarya Tipnis Architects (ATA) is a consulting firm based in New Delhi working in … MONUMENTS & CONSERVATION. The outcome is the beginning of cooperation between the Government of West Bengal and the Government of France, aimed at restoring and re-appropriating the heritage precinct as a cultural space for its citizens and tourists. We often have to live with the obstacles in our way, and I suppose we should focus on overcoming them creatively. A grubby building can become a landmark once restored, and that helps restore the pride of the owners, occupants and also the passers-by. Product Marketing Fundamentals: How to build an effective messaging strategy 11:15 - 11:40 Sarah Din, Vice President Product Marketing, Unbabel . The biggest challenge has been conventional mindsets. This led to the France Heritage photo exhibition at the 2013 edition of Bonjour India. She directed & wrote the story of 2 Tamil films 3 (2012) and Vai Raja Vai (2015). I think it’s great that we grew up at a time when there were no gadgets to distract us; we often had to keep ourselves busy. Aishwarya R. Dhanush is the daughter of veteran actor Rajinikanth. Call to action: More to Tipnis’ work here — http://www.aishwaryatipnisarchitects.com, Raja Ram Mohun Roy: the misunderstood pioneer, Radical kindness: Ishwar Chandra Vidyasagar in the 19th century, I Almost Got Fired for Choosing React in Our Enterprise App, 15 Signs You’ll Be Financially Free in the Next 5 Years, 3 Toxic Relationship Habits People Think Are Acceptable, What 4 Years of Dining With Trump Supporters Taught Me About Polarization. Why we all get storytelling wrong, and how Product Marketing can fix it Aishwarya Tipnis is the author of Vernacular Traditions (4.33 avg rating, 6 ratings, 1 review) The first round entailed creating a hand-made newspaper about French heritage in India, and the second was to conceptualise a board game around the same theme. In both cases, we required innovative solutions to go around critical roadblocks. The Aishwarya Group draws inspiration from the way in which the universe functions - Ever breathing. LOOKING BEYOND Aishwarya Tipnis explains why urban conservation is about more than protecting buildings. Their army had a grand line of 63 cannons which almost routed the British until the Holkars were betrayed by one of their own generals. Aishwarya. 1 crore ($160,000). Do you believe that sustainability has always been a factor in our built environment? Quick Facts. Her deep understanding of the Indian context coupled with her training in Britain enables her to develop bespoke solutions that are both global in approach and apt in the local context. Aishwarya tiles was opened on 3rd Feb 2019. How did you manage to confront the stereotypical notion that a conservation architect is first considered an activist and then an architect? Driven by a deep-rooted fondness for historical structures, Aishwarya Tipnis has built a career in urban conservation and planning, consistently adding to her impressive portfolio of projects that span the country. As she tells us, “The fort was vulnerable due to structural distress as well as the construction activity for the largest Jain temple in the region. However, I personally do not advocate fossilising a place in time. When we were putting together an oral history archive for Chandernagore, we devised a technology for people to post their stories but soon realised that it wasn’t working out in the way we had imagined. MarketsandMarkets Product Marketing Best Practices Virtual Conference (Time Zone -Eastern Standard Time (EST)) THE WAY WE WORK. ATA is headed by award-winning architect Aishwarya Tipnis. Aishwarya Tipnis, the Delhi-based architect, has just picked up UNESCO awards for two of her projects. What aspect of your temperament does your work represent? Aishwarya Tipnis Architects studies History, Cultural History, and Early Modern History. EDUCATION & COMMUNITY ENGAGEMENT. It is not uncommon to walk into an interview for a prospective job or project and be asked what your husband or father does for a living. The entire restoration has been a fully private sector initiative, funded by the donations from the alumni of the school, and it cost Rs. How many times do you ask a man what his wife or mother does? It is a benchmark for many other unlisted historic buildings across India, that demand to be conserved rather than being demolished. Fighting stereotypes — for conservation architects tend to be looked upon more as activists — and battling the gender bias that still exists in her field, Tipnis has forged ahead, building sturdy bridges between tradition and modernity. 33 talking about this. The Mahidpur Fort lies deep into the rural heartland of Madhya Pradesh in central India, about 50 kilometres from the temple town of Ujjain. The project was a partnership between World Monuments Fund New York and Department of State Archaeology of the Madhya Pradesh government and cost Rs. And there is definitely a significant shift in the way we have been looking at heritage from a policy perspective in the last two decades; we are diverging from the concept of single ‘monuments’ and now thinking of entire ‘historic cities’. I chose to study architecture because I was fascinated by historic cities and their character — my motivation came from growing up in the capital. Through a series of academic exercises and pop-up art installations, we were able to articulate the aspirations of the community to the decision-makers. There are many studies on how heritage environments can make people feel, and the restoration and regeneration of old quarters have proved to have a positive effect on the way people perceive and use spaces. As citizens, we have a very significant role to play — if we value something and come together to protect it, change can be brought about. Read writing from Aishwarya Tipnis on Medium. Lessons from the past should be reinterpreted to make our contemporary environments better. So all the construction activity took place within one courtyard, and we had to improvise and do jugaad in order to make that happen. There is never a set template. What sparked your interest in design and architecture? The next few months, therefore, are our peak planning time! If you want me to sum it up in one word, it’s ‘resilience’. Most architects want to leave their stamps on the built environment. ‘The fort at Mahidpur is now a local tourist attraction, every member of the community is aware of its layered history.’ The Mahidpur Fort project began in December 2012 and completed in April 2015. Come summer, we will be ready for yet another round of work at The Doon School, where we have been working collaboratively to restore and upgrade the heritage buildings to match the needs of the 21st century. The detective in me takes over; it is the most exciting part of my job! Beauty OBSESSED. Source: Know Your Indo-French Heritage/Aishwarya Tipnis Architects For those that are unaware of Chandernagore’s French connection, it was a former French colony. Tell us about your involvement in Bonjour India — a cultural festival celebrating the ties between France and India? Aishwarya Residency is set in Tiruvannāmalai and offers a shared lounge and a terrace. It had two components: one was a nation-wide competition between school children in which almost 80 schools from all over India took part. One thing I would like to highlight is that both the Heritage Committee and the ASI (Archaeological Survey of India) require that restoration projects are entrusted to specialised conservation architects, who are slightly different from regular architects. I think my work is a strong reflection of who I am, and my conscientiousness is my core spirit. Within just short period of time, Aishwarya tiles has earned reputation among the customers just because it aims to satisfy the needs of an individual by providing quality service,well organised marketing and sales channel all … The work is based on the ethos of fearless experimentation, wherein we develop bespoke methodologies because each of the projects we choose is unique — there are no precedents or templates. In an interaction with Verve, the ‘cultural diplomat’ talks about reconciling an appreciation of the past with her vision of the future View Aishwarya Tipnis’ profile on LinkedIn, the world's largest professional community. We should work towards recognising what is special and find creative ways of taking that into the future. Ever expanding. It has been possible to sensitise the local craftsmen, contractors and engineers of the conservation process appreciating the historic ambience and material palette, which will have a rippling effect on other historic buildings in the area.’ The Doon School project was carried out over two years from April 2014 to April 2016, being a working living building we had to work during the vacations to ensure least disturbance to the academic curriculum. We then came up with the idea of citizen historians who went from home to home to collect stories and uploaded them as blogs. Free Ebook Vernacular Traditions: contemporary architecture, by Aishwarya Tipnis. Here is why she is a name to watch out for in global conservation. So, while I was restoring a haveli in Old Delhi, I was also mapping out shared cultural heritage in Chandernagore. For example, restoring the haveli in Kashmere Gate was challenging, there was not much space to work in. There are 42,200+ professionals named "Aishwarya", who use LinkedIn to … When I grew older, I realised that I was interested in a variety of subjects like history, geography, economics, mathematics, chemistry and languages, and design as well; architecture seemed like the most obvious choice because I got to study everything I liked through one profession. Everything was within walkable distances. She started her career as an assistant to director Selvaraghavan. I feel that architecture is inherently sustainable. New Delhi, Jan 11 (PTI) Delhi-based conservation architect Aishwarya Tipnis has been chosen for France's top cultural award for her outstanding commitment to preservation of French heritage in India. I studied architecture at the School of Planning and Architecture, New Delhi and received a master’s degree in European Urban Conservation from the University of Dundee, Scotland, and both experiences have enabled me to develop solutions that are global in approach and local in practice. What made you focus on urban conservation? What are the key projects that are occupying your time right now? The air-conditioned apartment consists of 1 bedroom, a living room, a fully equipped kitchen with a microwave and a kettle, and 3 bathrooms with a shower and a hairdryer. In an interaction with Verve, the ‘cultural diplomat’ talks about reconciling an appreciation of the past with her vision of the future. I believe that the planning stage is critical to success, and the more time we spend on it, the better the end product becomes. transmitted, cached or otherwise used, except with the prior written permission of Verve magazine. It is only in the last century that we have moved away from that and constructed artificial environments. The inventory was produced by Aishwarya Tipnis Architects between March 2011 and February 2012. I face that ever so often. From a very young age, I have been interested in design. And the state of the current environment is proof enough. The Holkar army was led by three princes of the ages 11 (Maharaja Malhar Holkar II), 22 (Hari Rao Holkar) and 20 (Bhima Bai Holkar) years. The significant change is that architecture and design are now being recognised as cross-disciplinary, and there are opportunities to work with professionals who have backgrounds in history, geography, digital media, theatre and art to create something unusual. Delhi-based conservation architect Aishwarya Tipnis has been chosen for France's top cultural award for her "outstanding commitment" to the preservation of French heritage in India.The 37-year-old architect is slated to be conferred the I head an architectural practice that focuses on the restoration and adaptive reuse of historic properties. Therefore, I believe in adopting a practical and pragmatic approach. MASTER PLANNING. Her other project has been to restore Doon School (started in 1935), the Eton or Harrow of India, and school of a host of prominent Indian politicians including the late prime minister Rajiv Gandhi. Once typecast as simply the preservation of old, dead monuments, it is now an integral part of sustainable development. Is there a fundamental process that you follow while executing projects? One the two projects is a splendid fort in Madhya Pradesh, as architecturally beautiful as its history is vibrant. Our first response to anything being damaged is to get it repaired; we will always look for solutions that save money and essentially ‘make sense’. The Resurrection of the Colonial Past, Pateria Bungalow,Wright Town,Jabalpur,Madhya Pradesh,India. Delhi-based conservation architect Aishwarya Tipnis has been conferred France's top cultural award for her "outstanding commitment" to preservation of French heritage in India.The 37-year-old architect, who has now become an evangelist of ‘The Doon School is an exemplary example of a living historic building that needs to be continuously adapted to meet the needs of contemporary life and the project stands out as a professionally undertaken project, meticulously planned, executed and supervised, which is rare for an unlisted building in India. We don’t have gender parity as we belong to a largely patriarchal society. Well, the impediment is usually the nostalgia, the feeling of wanting to hold on to the past, not wanting to change anything. Aishwarya exclusive Ethnic Women’s Wear Online store for Wedding Sarees, Designer Sarees, Salwar Kameez, Anarkali Salwar Suit, Lehenga-Choli, Lehenga Sarees, Designer Kurtis and Fashion Jewelry to match. Aishwarya Tipnis Architects ... the core of the updated campus renovation strategy identifies certain facility upgrade needed within the next several years in … Shop Salwar Kameez Suit - Anarkali Suits - Straight Cut Suits from Aishwarya Design Studio Mumbai India … It is no wonder then, that she meets Verve’s team for the photo-shoot in Chhota Bazaar, Kashmere Gate — at what is locally known as Seth Ram Lal Khemka Haveli, the privately-owned home that she worked on for over eight years in a first-of-its-kind restoration project. Heritage conservation aishwarya tipnis upgrad taken seriously and implemented Product Marketing, Unbabel confront the notion... Integral part of sustainable development heritage sites for a long time to sum it in! 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